How Sales and Marketing Efforts Are Managed

The sales and marketing functions of a business are often conflated and indeed combined in a single department. As a general rule of thumb, we can specify that:

• Salespeople handle the very last steps involved in generating revenue before operational departments take over. Once a potential customer is about to walk through the door, sales guides them into the lobby.
• Marketers work with market segments, not individual customers. They lay the groundwork needed for customers to be interested in your business, starting with gaining insights into their wants and needs and progressing to advertising campaigns.

 

While sales/marketing managers may not directly participate in these activities, they do require more than a passing familiarity with the concepts involved. Their general responsibilities include building sales and marketing teams, defining goals and operations, and monitor performance against targets.

What This Course Will Teach You:

This course covers a lot of ground over approximately 6 hours. Both rookie salespeople and marketing managers can learn a great deal, especially if they haven’t kept pace with the way digital marketing channels have influenced the hospitality industry.

You will learn:

• Essential marketing concepts and sales techniques.
• The organization of sales and marketing departments.
• Customer segmentation and characterization.
• Sales planning and forecasting.
• Brand identity and strategic communication.
• Ethics in sales.
•  

Excelling in sales or marketing is not about self-confidence nor magical word tricks. There is a science and a craft behind understanding customers, appealing to them, and finally getting them to sign on the dotted line. This course will provide you with the groundwork you need.