While there is no single most important department in a hotel, things would grind to a halt pretty quickly if no marketing is done. Apart from generating and processing sales, their primary role is to understand the market and customer through continual research
Instructor: Manish GuptaLanguage: English
The sales and marketing functions of a business are often conflated and indeed combined in a single department. As a general rule of thumb, we can specify that:
While sales/marketing managers may not directly participate in these activities, they do require more than a passing familiarity with the concepts involved. Their general responsibilities include building sales and marketing teams, defining goals and operations, and monitor performance against targets.
This course covers a lot of ground over approximately 6 hours. Both rookie salespeople and marketing managers can learn a great deal, especially if they haven’t kept pace with the way digital marketing channels have influenced the hospitality industry.
You will learn:
Excelling in sales or marketing is not about self-confidence nor magical word tricks. There is a science and a craft behind understanding customers, appealing to them, and finally getting them to sign on the dotted line. This course will provide you with the groundwork you need.